Do we need to have a blog?
Websites often have a blog, which is a place to put posts or articles on topics that your customers would like to read about. Blog posts should inform and entertain your customers, to help them ultimately make a buying decision.
But a blog doesn't typically live in isolation, just like the website itself. Instead, when you are ready to make blog posts, consider if you can create short summaries of it for your social media platforms like Facebook and Instagram. You can perhaps also tell your customers about it through your email newsletter if you have one. And you can even turn each blog post into a video to make the most of it!
Creating this sort of "content" for your customers
What is a web app?
A web app is just like a website, but it is focussed on providing an function rather than communicating information. Think about web apps like Google - a search engine - Facebook - a social media platform - YouTube - a video platform.
Let's consider an example. Let's say your business sells and installs swimming pools. Let's say you want a traditional website with lots of pretty pictures and information, and you also want to build a webpage where customers can fill in their information, select some options, and a quote is calculated for them. That quote calculator website could either be part of your website, or you could act as a stand-alone web app that your customers could visit.
It's also a great idea to turn a web app into a mobile app that your customers can install on their phones, so they can use that tool anytime and anywhere. But for that, you'll need to find a great app developer - one that can build for android and iOS.
At touchdreams, we built this industry-first Flues Calculator web app for our client Hydrofire.
To ask us about web apps, go ahead and contact us at any time.