Do we need to have a blog?

Websites often have a blog, which is a place to put posts or articles on topics that your customers would like to read about. Blog posts should inform and entertain your customers, to help them ultimately make a buying decision.

But a blog doesn't typically live in isolation, just like the website itself. Instead, when you are ready to make blog posts, consider if you can create short summaries of it for your social media platforms like Facebook and Instagram. You can perhaps also tell your customers about it through your email newsletter if you have one. And you can even turn each blog post into a video to make the most of it!

Creating this sort of "content" for your customers